Everyone needs customers, and while new customers are always great, sometimes it makes more sense to target your already loyal customer base. A huge benefit of marketing additional services to your current client base is that they already know you.

When it comes right down to it, customers are the only reason you’re able to do what you do, and a little attention and gratitude can go a long way toward making your customers feel like your company cares.

No, to respond to the adage The Customer Is Always Right, I don’t agree one hundred percent – the customer is not always right, but they sure are right a lot. I will say this: You ignore what your customers think at your own peril.