If you want your microbusiness to be a more macrobusiness, then you need to do one thing right now: Crank up the marketing.

The internet is an incredibly valuable and important resource for businesses of all kinds. With an audience vaster than any other, the web is the only tool out there which allows smaller businesses to compete on a level playing field with their larger competitors.

If you want to make an impact with your marketing, you have to go to where the eyeballs are, and increasingly, they are looking at text messages on mobile phones. Certainly that is what the big boys have concluded.

There is definitely a brand new consumer out there these days. I’m part of the end of the Baby Boom generation, and when we’re talking ’bout my generation (yes my generation!) many of the elders are getting ready for retirement; we are no longer the much-coveted 18-54 year old demographic.

Of course you know what you should not tweet: Constantly updating people on the mundane issues of your life and business is a surefire way to earn a bad name for yourself or your brand. Unless your lunch or outfit are something out of the ordinary (or your job involves making lunches or designing clothes) it’s probably best to keep it to yourself.