• The Secret to Selling to Gen X and Gen Y

    There is definitely a brand new consumer out there these days. I’m part of the end of the Baby Boom generation, and when we’re talking ’bout my generation (yes my generation!) many of the elders are getting ready for retirement; we are no longer the much-coveted 18-54 year old demographic.

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  • What to Tweet Tips for the Self Employed

    Of course you know what you should not tweet: Constantly updating people on the mundane issues of your life and business is a surefire way to earn a bad name for yourself or your brand. Unless your lunch or outfit are something out of the ordinary (or your job involves making lunches or designing clothes) it’s probably best to keep it to yourself.

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