Cleaning in a Down Economy

Decision makers in the cleaning industry maximized efficiencies across the board, including getting more out of their staff and the products they purchased. The importance of product selection was particularly noted, with 22 percent of respondents highlighting “products that get the job done right the first time” as most helpful when it comes to performing their cleaning services. Other findings include:

“Cleaning in a Down Economy”
Survey Fact Sheet 2010

Procter & Gamble Professional®, the away-from-home division of Procter & Gamble, surveyed professionals in the cleaning industry comprised of decision makers who manage in-house or contract cleaning services. These included the health care, education, retail, commercial, foodservice and hospitality industries, with the objective to gauge how they have reacted, and adapted, to recent business conditions.

The following are highlights from the survey, “Cleaning in a Down Economy,” conducted Dec. 11-21, 2009. The survey has a confidence level of plus or minus 5.6 percent.

Adapting to the Economic Downturn
The economic decline of the past year, coupled with the H1N1 outbreak, forced cleaning professionals to reevaluate their operations. The survey revealed that 85 percent have adopted a “doing more with less” approach in response to current economic conditions. Other results include:


• Seventy-six percent of decision makers surveyed reported being under pressure from upper management to keep operating costs down over the last six months.

• To address demands, nearly nine in ten (85 percent) respondents made cut backs, including staff reductions, supplies and inventory.

• Many managers have been forced to streamline operations, something 67 percent feel is an absolute necessity, not a choice.

• Eighty-five percent of respondents who have done more with less often had to tackle the same amount of labor with fewer employees, placing increased demands on staff productivity and cleaning efficiency.

• While cut backs have not been easy, 97 percent of the decision makers surveyed feel they have been able to effectively keep expenditures down while still meeting customer demands.

• More than nine in ten (91 percent) decision makers who have adopted a “doing more with less” mindset said they are likely to continue with this approach even after the economy improves.

Getting the Job Done Right