• Business Insurance: Are You Protected from a Natural Disaster?

    Whether you live and work in an earthquake zone, the pathway of hurricanes, the snow-belt, the Mississippi River flood plain or in tornado territory – natural disasters will pose a threat to your small business. You may think you have taken reasonable precautions against the most common ones, like a fire or burst pipes. But in all likelihood, you probably have not been spending most of your time contemplating how the forces of nature can undermine your years of hard work.

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  • Thinking Beyond Insurance: 5 Tips for Keeping Yourself Healthy

    The New Year has come and gone, and with parts of the ACA beginning to go into effect, healthcare is definitely on everyone’s mind. However, one thing that should also be part of the conversation is the fact that your ultimate goal should be to keep yourself out of the doctor’s office as much as possible in the first place.

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  • 3 Quick and Easy Ways To Market Your Business

    If you want your microbusiness to be a more macrobusiness, then you need to do one thing right now: Crank up the marketing.

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  • 7 Simple Steps To Increasing Your Web Presence

    The internet is an incredibly valuable and important resource for businesses of all kinds. With an audience vaster than any other, the web is the only tool out there which allows smaller businesses to compete on a level playing field with their larger competitors.

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  • How to Create a Mobile Text Marketing Campaign

    If you want to make an impact with your marketing, you have to go to where the eyeballs are, and increasingly, they are looking at text messages on mobile phones. Certainly that is what the big boys have concluded.

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  • The Secret to Selling to Gen X and Gen Y

    There is definitely a brand new consumer out there these days. I’m part of the end of the Baby Boom generation, and when we’re talking ’bout my generation (yes my generation!) many of the elders are getting ready for retirement; we are no longer the much-coveted 18-54 year old demographic.

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  • What to Tweet Tips for the Self Employed

    Of course you know what you should not tweet: Constantly updating people on the mundane issues of your life and business is a surefire way to earn a bad name for yourself or your brand. Unless your lunch or outfit are something out of the ordinary (or your job involves making lunches or designing clothes) it’s probably best to keep it to yourself.

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